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"Downside UP"
A film by Nancy Kelly

What happens when an impoverished, working-class town decides that its only hope for survival lies within the world of contemporary art? Can these disparate worlds benefit each other? And why would they try?

"Downside UP" captures the beginnings of America's largest museum of contemporary art, MASS MoCA (Massachusetts Museum of Contemporary Art) and the rebirth of its host-city, North Adams. Through the eyes of filmmaker Nancy Kelly and her family, many of whom worked in the factory before it closed, the film renders the subtle changes in the spirit of a region, from the intimate view of a kitchen table. "Downside UP" is about the tentative, dangerous notion of hope in a town widely viewed as hopeless.


To order online, click here:
Downside UP


To stream on New Day Digital, click here.
3 Years $350
5 Years $399
5 Years (In-house) $399

If your institution subscribes to the Kanopy streaming platform, you may already be able to view the film here.
3 Years $350
1 Year $150

For purchase or rental information, contact:
New Day Films

PO Box 165
Blooming Grove, NY 10914